Brief: To design and install a window display to highlight the Label M x House of Holland Christmas product collaboration across 7 locations.
Campaign imagery for the collaboration was provided, with the team at Label M hoping to create a window display that matched the campaign as closely as possible. An umbrella 'gift with purchase' was promoted through the use of umbrella vinyls alongside gold foil stars taken directly from the lining of the umbrella. Gold text to the centre gave information on the collaboration with stacked product below in perspex boxes. The use of vinyls and simple boxes enabled this scheme to be easily adapted to the 7 vastly different window spaces.
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