One of the most important skills for a Visual Merchandiser is the ability to solve problems in a quick and commercial manner. There are always problem areas within store layouts and cubby holes that need an extra bit of TLC to convert the space into profit.
Brief: Create a commercial display in the 'dead space' located outside of the Champneys Day Spa within Boots Milton Keynes.
Outcome: A selection of white nesting tables purchased for under £100 from Ikea, combined with faux orchids to create a spa like ambience. The area has been created to not only guide customers towards the spa entrance to the right but to also display the 'Therapists Product of the Month' promotion. Encouraging customers in to the spa to complete their purchase. Signage has been kept in place to create height and is now framed with the new display
The space on arrival...
Do you need help with making the most out of your stores layout or re-invigorating difficult spaces? Email us at firstname.lastname@example.org or call us at 07722 634 112.
Hertfordshire Creative; Visual Merchandising & Interior Styling services based in St Albans, Hertfordshire.
5 expert tips for impressive in-store displays
June 23, 2016
5 important things to consider before creating a killer window display.